The new line of Titleist 718 irons – featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven consistency of AP2, and the introduction of AP3, the longest, fastest Titleist players iron ever – provides dedicated golfers with the breakthrough technology and proven performance that have made Titleist the #1 iron on the PGA Tour since 2005.
The Titleist's 718 iron lineup will be available at Club Champion starting September 1st. This means that if you have your fitting on September 1st at Club Champion you can have your order shipped to you as early as September 15th. Retailers will not have the irons in-stock until September 29th.
Titleist’s 718 iron lineup offers six models – AP1, AP2, AP3, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.
“Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices,” said Josh Talge, Vice President of Marketing, Titleist Golf Clubs. “Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great. The invention of AP3, which combines the distance and forgiveness of our best-selling, game-improvement AP1 iron with the look and feel of our tour-favorite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags.”
Following their debut on the PGA Tour in late June, Titleist 718 irons are now being played by hundreds of players across the worldwide professional tours. Justin Thomas won the PGA Championship playing a new set of 718 MB irons, while Jordan Spieth used a 718 T-MB 3-iron to hit his now legendary recovery shot on Royal Birkdale’s 13th hole en route to winning the Open Championship. Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Rafa Cabrera Bello (MB), Charley Hoffmann (AP2), Russell Henley (T-MB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Webb Simpson (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play.
718 TECHNOLOGY AND PERFORMANCE
“718 is about maximizing moment of inertia (MOI) and ball speed while maintaining the proper launch, trajectory and shot-stopping control that players need to hit greens more consistently. Irons are scoring clubs. It’s about hitting your number and stopping the ball close to the pin. Even with distance-focused irons like 718 AP1 and AP3, which are just as long or even longer than the competition, the ultimate goal was playable and repeatable distance. When it comes to hitting a good iron shot, distance without control is meaningless.” – Marni Ines, Director, Titleist R&D Irons Development
718 AP1 IRONS : New 718 AP1 irons are built for maximum distance and maximum forgiveness. Longer and more forgiving than the prior generation, 718 AP1 irons combine classic Titleist look and feel with the game’s most advanced game improvement technology to produce an iron that is easy to hit, get in the air and stop on the green quickly. “Titleist has an iron for every dedicated golfer, and that starts with 718 AP1,” Talge said. “There’s no better option in the game improvement iron category.”
718 AP3 is the player’s distance iron. An innovative hollow-blade design with high-speed face technology, AP3 merges everything R&D has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever. “AP3 truly represents the best of both worlds,” Talge said. “We’re giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player’s iron.”
AP3 was also inspired by the development of Titleist Concept C16 irons, which taught R&D how to engineer breakthrough distance and forgiveness into a player preferred, smaller footprint.
718 AP2 IRONS: New 718 AP2 continues to raise the bar, improving upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour-validated profile that delivers pure forged feel. “AP2 is the most popular tour iron globally because it combines the look and feel tour players demand with the precise distance control they need to consistently hit their target, shot after shot,” Talge said. “For everyone else, it’s the tour iron within reach, because it is so forgiving.”
T-MB IRONS The ultimate utility iron, 718 T-MB has grown into a full set of uniquely designed irons that deliver effortless distance at every loft in a technical, muscle-back shape. Initially developed as a high launching, player’s long iron, the hollow-body, multi-material design of T-MB produces a powerful combination of high launch and forgiveness with a playable trajectory. “T-MB is an absolute workhorse that launches high and just keeps going,” Talge said. “Players can’t believe the performance they get out a club that from address looks like a classic muscle back.”
718 CB IRONS New 718 CB irons continue Titleist’s legacy of delivering tour-proven performance in a sleek, cavity back profile, delivering precision shot control with added forgiveness through the game’s most high-tech blade construction.
718 MB IRONS: A classic muscle back designed for today’s game, new 718 MB is the modern choice for those players desiring maximum shot control with a traditional forged look and feel.
PREMIUM STOCK SHAFTS: 718’s high-performance stock shaft matrix includes all-new premium aftermarket options, including three new True Temper AMT shafts with tour-proven ascending mass technology. The new AMT Red (AP1), AMT Black (AP3) and AMT Tour White (AP2) models provide lighter long iron shafts for increased launch and speed and heavier short iron shafts for control in specific weight ranges matched to the target players for AP1, AP3 and AP2. “We were the first to use an Ascending Mass Technology shaft with 716 AP2 and our robot testing, player testing and tour feedback has been outstanding,” Talge said. The new Mitsubishi Tensei Pro Red AMC (Ascending Mass Concept) graphite shaft with ascending mass technology is also available as a stock option for AP1.
True Temper Project X PXi (T-MB), Project X LZ (CB) and Project X (MB) round out 718’s premium stock options. In addition, Titleist offers an industry-leading number of custom shaft choices, many at no upcharge.
718 IRONS SPECIFICATIONS: Click here (.pdf).
718 AVAILABILITY: New Titleist 718 irons will be available in golf shops worldwide beginning Sept. 29.
Titleist 718 AP1:
Titleist 718 AP2, AP3, CB, MB:
Titleist 718 T-MB: