The Importance of MOI

Since we’ve covered center of gravity in another blog, it’s time to continue our journey into golf’s alphabet soup with moment of inertia, or MOI. 

MOI is the measure of how resistant the clubhead is to twisting — the higher the MOI, the more resistant to twisting the clubhead will be. The more twist-resistant a clubhead is, the more forgiving it will be, too. 

It’s pretty straightforward: higher MOI = more forgiveness. This applies to every club in the bag from your driver all the way down to your putter. 

Now, similar to CG and to the game of golf in general, the same thing isn’t going to work for everyone. Not everyone may want high MOI clubs in their bags.

So should you go with a high or low MOI? Well, there are general rules for both. 

Highly skilled golfers may not want as much forgiveness as the average golfer and may expect more workability from their equipment. These players would prefer less MOI because less clubface twisting hinders their ability to hit a draw or fade as desired. If ball-striking isn’t a problem for you, low MOI allows you to achieve the distances you want while not restricting your ball-shaping abilities.  

On the other hand, the average golfer benefits from a high MOI due to improved stability at impact. That way, ball speed isn’t sacrificed on an off-center shot. If you want your golf club to be less punishing on mishits, high MOI is for you. With a high MOI and thus, more forgiveness, finding fairways becomes a bit easier.  

Should you let MOI affect how you choose your clubs?

It should certainly be considered! 

If the biggest concern with your game is accuracy and/or consistency, high MOI clubs will play a crucial role in improving those issues for you. If shot shaping and distance are your main concerns, a low MOI will generally assist with those specific needs. 

When you come to get fit, discuss your goals with your fitter — they’ll be able to send you on a path to the right amount of MOI. The beauty of a custom fitting is that there’s no standard or one-size option. The best golf clubs for you will be the ones that work with you, as always.

Finding the set that works best for you is always of utmost importance to us. So, if you learned a little something about MOI today and think you want to start making some changes to your bag, head to to schedule a fitting. 

Why CG is important

If you’re tapped into the golf equipment world, you’ll see the term “Center of Gravity” or “CG” tossed around a lot. It may seem self-explanatory, but it isn’t always explained in relation to your clubs. 

CG is more than just marketing jargon — the CG in a clubhead determines launch, feel, spin, forgiveness, shaft reaction, and much more. 

To define the center of gravity more clearly: it is the point at which your clubhead is optimally balanced. You may find a clubhead’s CG at its center the majority of the time, but it can be adjusted and shifted depending on the club design or the golfer wielding the golf club. 

The CG in a clubhead can be forward, back, high, or low.  

A forward CG will launch lower with reduced spin, making it a less forgiving club. A back CG will increase launch and spin, making it a more forgiving club. See how that works? 

So, a High CG will cause the ball to launch lower and spin more, while a low CG will cause the ball to launch higher and spin less. 

When it comes to drivers, we typically fit most golfers into a low CG driver. The challenge is whether to fit them into a low-forward or low-backward design to optimize their longball launch.  

Lower handicappers typically want spin and launch down will fit into a low-forward design while most other golfers will opt for low-rearward designs for more height and forgiveness. Most drivers nowadays do come with adjustability weights and loft switches to play around with the CG, so it’ll be up to the fitter and the individual golfer to decide what’s launching the best and what feels the best with a certain CG. 

CG is important for not just the driver, but for every club in the bag. 

Although you won’t find a lot of adjustable CG irons, there are a plethora of iron designs from players to Game Improvement irons that vary in weight and size. For example, someone who fits into Game Improvement irons will typically have lower and more rearward CGs throughout their irons while players irons usually have higher and more forward CG locations for more workability on your shots. 

As with the driver, it’s up to you and your fitter to determine what irons have the greatest sweet spot with your swing and the CG location to find your perfect irons. 

CG matters just as much with wedges and putters as well. 

The way club ingenuity has gone, wedge companies have started to implement progressive CG locations, with the center of gravity getting higher as the loft increases. As for putters, the CG can completely make or break your short game if it isn’t properly aligned with how you stroke your putter. 

All in all, per usual, it’s best to have a fitter take a look at your golf game to determine where the center of gravity should be on your set.

Why are your golf clubs different lengths?

The reason your set’s clubs vary in length is a lot more complex than “just because.” 

There was rhyme and reason to why our golf forefathers mixed and matched their measurements. To get the most obvious answer out of the way: distance. Along with a club’s loft, its length is a top contributing factor to distance. 

The longer a club is, the faster it can be swung (to a point). While same-length clubs have caught fire over the last few years, the majority of golfers still fit into varying length shafts. When length is increased up the bag, each club has greater leverage and speed to hit the ball further if solid contact is made.  

So why isn’t everyone swinging 50-inch drivers? It boils down to too much of a good thing. Studies have shown that you can pick up about 1 mph for every additional inch, and more speed tends to yield most distance. If 1 mph = two additional yards of carry, there’s a basis for the theory that longer = better.   

However, not all golfers have identical swings, so the rule of thumb has its caveats. You’re looking to produce solid, repeatable contact with your clubs, and the longer the shaft, the more variables there are working on the shaft as you bring it around your body. Sure, you might find a few extra yards every couple of shots but if all the intermediate swings are smash factor disasters, you’ve played yourself.  

Conversely, shorter clubs are designed for more precision. The closer you are to the hole, the more precise you want to be with your shots. Makes sense, right? It’s like tightening the bolts on a toy car vs a real car. For a bigger car, you’re going to need more leverage and a larger wrench. For a toy car, you’re going to want more precision and thus, a smaller wrench to get the job done. 

Golf isn’t usually touted as a game of averages but golf equipment manufacturing can be. This is another reason we have varied lengths in the bag — it’s as if Reebok didn’t offer Shaq’s shoe in your size or Reebok told Shaq he’s out of luck because they don’t make shoes big enough for him. A lot of products are made based on averages and golf shafts are no different. The average male and female heights in the United States are 5’10” and 5’5”, respectively. Although most people can use an average shaft made to suit those heights, “most” is not all. And frankly, “use” is not the same thing as “wield like a weapon of scorecard destruction at every hole.” As a custom club fitter, we prefer to lean into the latter. 

We’ve mentioned before that the shafts we use in our fittings are made from higher quality materials and aren’t cut down for length until your measurements are assessed. To drive home the point: any shaft can help bring the clubhead around and into the ball, but you may be sacrificing distance, accuracy, repeatability and more, or even risking injury, by sticking with something that doesn’t suit you. Variety is the spice of life but it’s also the secret to an optimized golf game. 

Ready to get fit for your perfect set? Click here to book a fitting.

How to care for your clubs

Caring for your golf clubs is just as important as how you swing them. Here are some tips on how to clean, store, and care for your custom-fit golf clubs so they don’t just become decorations for the corner of your garage. 

Cleaning your golf clubs 

Having clean clubs doesn’t just make them look shiny and brand new; it also helps them continue to perform at their full potential. 

Grass, dirt and maybe even a spilt transfusion can build up in the grooves of your clubs, affecting the performance of your shots. Irons and wedges will both have their spin and control negatively affected without a clean face. 

The same substances and scuffs can also affect your putting and driving, too. 

It’s recommended to tend to your clubs with a proper cleaning every few rounds or after a particularly muddy or damp round.

You’re going to want: 

  • A bucket of warm water 
  • Dish soap 
  • A soft-bristled brush 
  • Hand towels 

Always start cleaning your clubs from the head, and then scrub up. 

To clean the clubheads: 

  • Put a small amount of dish soap into your warm bucket of water. 
  • Dunk your clubhead into the water for 15 seconds. 
  • Remove the head and wipe it down thoroughly with a towel. 
  • Gently scrub the remaining foreign debris from the grooves using the soft-bristled brush. 

Not done yet! Natural oils, sweat and those pesky transfusions can cause your grips to deteriorate and become more slippery over time. To clean the shaft and grip: 

  • Take a new hand towel and run it under water. 
  • Wipe the grip. DO NOT soak the grip in water or use bristles on your grips. 
  • Use soap and water to wipe down the shaft. 

We’ve always suggested that you regrip once a year at a minimum to maximize your club and grip performance. But if you like the feel of your current grips, just make sure you clean them properly to extend their lifespan. 

Before you put your clubs back in your bag, make sure they are completely dry. If you store wet clubs, they can become rusty quicker, and they can even be damaged beyond repair. Only clean your clubs one at a time and dry the club off completely before moving to the next. 

Storing your clubs 

Whether it’s between rounds or the end of your golf season, storing your clubs is extremely important. 

Take it from somebody who once kept his clubs in the trunk of his car for an entire winter, it’s absolutely horrible for the long-term performance of your clubs. 

It goes without saying that the trunk of your car is not the best place to keep your clubs long-term. You should always store your clubs in a climate-controlled environment without humidity or moisture. Your garage or the trunk of your car is a bad place to put your clubs because an environment that contains extreme heat or cold can weaken the glue on your club’s components. 

Keeping them inside your home or office is the safest bet — just make sure they’re out of the way of your family’s daily routines. The last thing you need is your kids using your clubs as lightsabers – even though it looks cool. 

If possible, you should put a rain/travel cover over your bag during extended storage to help prevent scratches and dents. I know there’s a stigma attached to ironhead covers, but in the case of long-term storage or extended periods of travel, it wouldn’t be a bad idea to get headcovers for all your clubs to prevent bumps, bruises and dust buildup. 

General upkeep 

Outside of cleaning and general storage procedures, your clubs are going to naturally age. There’s going to be one bad swing after a couple dozen rounds and something may come loose.  

Getting your clubs fit through Club Champion is a lifetime investment. Your fitter is determined to ensure that your clubs consistently play their best for you. So, make sure you keep in touch with your fitter to let them know when anything about your clubs may start to feel different and they’ll invite you in to get your set back to tip-top shape. 

Proper cleaning, storage, and care will allow you to get the best return on your investment and enjoy your ideal clubs for years to come.

Misconceptions about fitting at Club Champion

Just because it’s on the internet, doesn’t make it true. We know this, right? Yet for some reason, myths and misconceptions about every corner of the golf industry continue to crop up and propagate, including those about Club Champion and the club fitting process.  

Given the guy writing this blog reads all your comments online, positive and otherwise, I thought it was time to address some of the most common misconceptions that have found their way into the club fitting narrative.  

FALSE: We don’t fit female or youth golfers. 

It’s wild that in 2022, anyone could think that technology isn’t advanced enough to help EVERY segment of the game, including women and children. When we say we can fit everyone, we mean everyone 

While it’s true that not every brand makes specific models for younger golfers or women, there are some considerations that need to be taken. For juniors, it really depends on height and strength — there’s a chance they fit into modified “adult” clubs. If not, programs like US Kids Clubs and PING Prodi-G can account for the youngster’s specific needs, and even allow for extensions to the shafts as the mini golfer grows. 

For women, it’s a much simpler solution. **ALL** clubs are women’s clubs if they fit the woman’s swing. While some brands do make models or versions of their current line that are marketed to women, the difference is usually a paint job and a lighter swingweight. When you consider that custom club fitters like Club Champion can modify swingweight, and that there’s no such thing as a “standard” women’s flex, you begin to realize that the marketing is just that — marketing. Take it from this Golf Digest article if you need more data to support the notion.  

FALSE: Club Champion only carries exotic shafts.  

It goes without saying that we have the most available options out of anyone in the industry. 

50,000 combos from over 60 brands — that’s a LOT of options and no matter how tuned into the industry you are, there’s a chance we carry something you haven’t heard of previously. That said, those high-end exotic shafts with names you don’t recognize aren’t the only thing on the wall.  

The distinction here is more about the material than the brand or model. Club Champion fitters rarely suggest a stock build because stock shafts are mass-produced, low-quality options that leave performance on the table in favor of cost savings. Now, if a golfer has a budget and a stock shaft gets them 70% of the way to their ideal game, great! But in almost no instance will a truly stock shaft beat the aftermarket options we have available because they aren’t built to take YOU into consideration. 

And before you start typing, “WAIT, there are Fuji/Aldila/Mitsubishi/Oban/other random shaft OEM options available online as a stock option with no upcharge!” — yes. And in almost every case, they are not the true aftermarket or small batch option you receive from a custom fitting. They are a version of the mass-produced assembly line shaft, intended to look like a duck and walk like a duck, but created from lower-quality, less duck-like materials. They definitely don’t quack like a duck where performance is concerned. If you don’t believe us, just peek behind the curtain 

So no, we don’t ONLY carry or suggest “exotic” shafts, but we do carry an array of options and we do favor the shaft with the best results. The good news is, those results are backed by data, right there on the screen in the fitting bay. If the data doesn’t support the shaft, neither will we for that golfer’s set. 

FALSE: Custom fittings/Club Champion fittings are too expensive and you can get the same clubs online/at retail.

This may be the most common misconception out there. There are people who truly believe custom fitters like us charge extra for funsies and/or that charging for a fitting is ridiculous. 

*knuckle crack* Let’s get into it.  

Outside of love and friendship, the best things in life aren’t always free. Sure, you can go get fit with that local guy in his garage or even go to a country club and learn from the pros there for free. But once again, for the umpteenth time, nobody has access to the sheer number of brands that we do. Nobody else in the industry can offer you over 50,000 hittable combinations; you’ll be lucky to have more than two staff bags at that country club. Those garage fitters aren’t trained by every OEM directly to understand all the intricacies of the product. They don’t have access to the fitting and build tech that we do in every store. They don’t have calibrated machinery. They don’t have a Perfect Fit Guarantee. 

I could keep going, but I won’t.  

Long story short: you get what you pay for. Yes, a free fitting is better than no fitting at all. If you’re a value seeker first and a performance seeker second, that’s a great option. But if you’re investing time, energy, and money into your golf game, why go for a band-aid instead of the complete treatment? Our demo matrix, our highly trained fitters, our fitting technology, our incredible build facilities/builders, our post-fitting guarantees, etc. all add a value beyond “just a fitting” that incurs a cost but guarantees a better golf game.  

Now let’s talk club pricing.  

We’ve talked about this before, and some things have changed since then, but the crux of the argument is still the same. No, we do not take in fully built clubs, pull the shafts, and then charge you for the aftermarket replacement. We do not throw out stock shafts. And no, we do not mark up the cost of the clubs for margin’s sake.  

Firstly, we have a component account with our OEMs. That means all the heads, shafts, and grips come separately. We weight sort and do all that fun stuff before the components ever make it into the shop. From the start, we’re working with separate pieces, not built clubs. Putters are a bit different, but even those come ungripped in most cases so we can work our magic for golfers who need something specific.  

OEMs always tell their retailers what they can charge for their clubs, based on the clubheads. It’s called MAP (minimum advertised pricing), and we must adhere to it. So, if an OEM says their iron costs $175, that’s the cost we must charge for the clubhead, since we cannot go below that minimum. There’s no “component” cost for clubheads. 

OEMs pay pennies on the dollar for stock shafts and even grips in some cases, because they are ordering mass-produced items in massive quantities. That $175 price tag is based on the clubhead materials and technology (and probably some room in there for the OEM to make a fair profit), not necessarily the fully assembled club, even though that’s how it’s presented online.

There ARE costs associated with our services, like any other service-based business. When you get an oil change, you don’t just pay for the oil. You pay for the labor associated with the expert service. When you go to the doctor, you’re charged both for the prescription and the doctor’s time. At Club Champion, there are charges associated with club assembly, including (for some orders) SST PUREing services to make sure the shaft is aligned perfectly in the clubhead.

These are not upcharges; they are associated with the time and expertise required from our master builders who are hand-building your order to your custom specs. If you want to skip those fees, the option is an assembly-line set with tolerances that vary dramatically (regardless of what you ordered) because quality control is tough at that level of production. We’re able to offer our Perfect Fit Guarantee because we know every step a club takes between a fitting and your bag, and that sets us apart from the competition. 

FALSE: SST PUREing is snake oil 

Out of all the things we write about, SST PUREing might take the cake for the most digitally mentioned subject matter. 

We’ve mentioned it before but we’ll reiterate briefly that SST PUREing is a shaft alignment process that analyzes and ensures a golf shaft is installed in a clubhead at its most stable orientation. For golfers specifically, this means more consistency in your swings. Consistency means more repeatable successes (and a better understanding of your misses) which leads to better performance.

Golf shafts are like fingerprints; no two are the same. In the manufacturing process, any little thing can create the smallest irregularity in a shaft’s straightness, roundness and stiffness. Structural imperfections may give a shaft its personality, but they can also lead to inconsistencies that your body needs to overcome during a golf swing. SST PUREing pinpoints imperfections and finds the perfect point of oscillation so that the shaft performs its best. 

It’s an optional part of our services, but it’s something that can make your set perform better. And that’s what we do.  

Suffice it to say, we’ve heard it all online, in forums, on social media, and even in person when golfers ask us why we do or don’t do something. But there’s more to the story than @golfguy44 or his counterparts want you to believe (or know themselves) so always ask questions. You never know what you might find out! 

To learn more or to book a fitting, head to 

Why Club Champion Builds Are Better

It’s no secret that custom fitting and custom building go hand-in-hand when considering golf clubs. That’s why, along with our Master Fitters, we employ Master Builders to precisely hand-build each club to the tightest tolerances. We pride ourselves on being a full-service option for all your equipment needs. 

Our builders have an unrivaled process that includes hand-picking weight sorted products, PUREing the shafts, altering the shaft length and swingweight to match the golfer’s specs, and more. The process is built — no pun intended — to yield impeccable golf clubs that can’t be matched by assembly lines or stock options off a shelf. There’s a lot more to the building process than we can cover in this blog but we’re always looking for quality club builders to join our team if you’d like a closer look.  

All that said, this blog is more about the why than the how 

There are a few misconceptions out there about club building. The most persistent is the idea that every club build is essentially the same if you have the right specs. That’s just not the case. The devil is in the details, so to speak. 

Let’s start with loft and lie. Digital loft and lie machines are the standard across the board, but they don’t measure equally. You can take the same set of specs to Club Champion, to an OEM, and to an at-home builder and yield three different clubs…and only one will be the club you tested in our bay if you were fitted at Club Champion. The reason we’re so confident in saying that is because all our loft and lie machines are calibrated to match — from store to store, and from stores to the build shop in Chicagoland. If the machine in Santa Monica measured one thing, the machines here at our HQ will be able to match it. 

We stress the importance of our calibrated machines because we’ve maintained the integrity of consistency. We don’t allow for the kinds of swingweight or loft and lie discrepancies you find with stock builds, and we guarantee that the club you hit in the bay will be the one that is built and shipped to you to play your best golf.  

We also stress our build tolerances. With other builders, you should expect variances of 2-3 degrees of loft and lie, ½ inch or more on length, and swingweight differences. Our builders are expected to deliver clubs within 1/8 of an inch, one degree of variation for loft and lie, and one swingweight point — and we’ve been known to reassemble clubs even within THOSE tolerances to ensure the closest possible match. This becomes extremely important when comparing our custom sets and off-the-rack sets. Most off-the-rack clubs are built in an assembly line where those tolerances aren’t assured and inspected. The assembly line process will have machines automate all the work or have one person cutting the shaft, another gripping and another gluing, and so on. There isn’t much room for consistency and accuracy with expediency is the main goal.  

“With a professionally built club like those we create, one person is doing the build from start to finish. We’re following much tighter tolerances and can offer a much wider range of custom options,” Club Champion founder Nick Sherburne said. “The tolerances for mass-produced clubs are all over the place, which is why a professionally hand-built club is key.” 

It’s worth noting that the 50,000 hittable head and shaft combinations in every store translate to just as many buildable combinations. When you have that sort of variety on your build desk every day, you know you must deliver quality sets every time, and understand the intricacies of each build. Our Master Builders do this day in and day out and can’t be beaten by hobby builders or robots in a warehouse.  

To learn more about the building process or to book a fitting, head to 

Club Repairs at Club Champion

We’ve made a name for ourselves in the fitting realm of the golf industry but little do people know, we can perform club repairs, too.

Every Club Champion location has its own miniaturized version of our Chicagoland build shop and can perform repairs in-house depending on the intricacy of the required repair.

Say your clubhead comes loose or a grip is shifting, just get in touch with your fitter/club doctor. Touch-ups like that are easy-peasy and shouldn’t need to be sent off to our Chicagoland facility.

Club length, as well as loft, lie, and swingweight adjustments can usually also be done in-store. Every Club Champion Master Fitter is also trained as a Master Builder. They’re trained to understand the entire club building process partly so they can be an even more effective resource in the fitting bay but also so they can perform the adjustments you need.

Whether your clubs are built by us or not, we’re still inclined to improve your game with the best possible equipment. So, regardless of whether your clubs were built or fitted by us, we can still facilitate repairs! Just head into your local Club Champion for more info.

Say something more severe happens to your club like a club face dent or a shaft snap. Issues like that will usually require a warranty submission, but our team can help with that. We may be able to send certain breaks or damage to our Chicago shop for a fix but anything more intense will have to go through the OEM for a warranty replacement if the break is applicable under their policies.

Regardless, always start with your Club Champion fitter as a resource when your clubs need a little TLC.

If you have any further questions about our repair services or need to schedule a repair, shoot an email to to learn more.

Club Champion’s Winter Golf Guide

Missing the warmer months? We certainly are at Club Champion HQ in Chicago. We’ve compiled some advice for those of you in the same boat — the boat that’s full of snow and ice and freezing temps. Keep your golf game as spry as springtime during the dead of winter with these tips. 

Get a custom fitting 

There was no chance this wasn’t going to be the first thing on our list. I mean, come on, that’s what we do!  

We’ve discussed why we fit indoors and the winter months are just another reason why we do that. All of our fittings are in a temperature-controlled environment without wind, humidity, or other unpleasant weather patterns. In a static indoor environment, you don’t have to worry about anything other than you and your swing. 

Plus, just getting in the bay and keeping your swing on point for when warmer weather arrives isn’t a bad idea. Nor is making sure you get the perfect set fit to you in time for the spring golf season. Since all of the latest and greatest gear drops in the first few months of the year, we’ll give you access to brand new equipment in our bays as soon as they’re made available by the brands. 

Also, between now and 1/31/22, our winter fitting deal is active, so it’s the perfect time to come in and get fit!

Have the right gear 

Yes, this applies to golf clubs, but this tip is more from the clothing and golf ball standpoint.

Wet weather gloves, thermal socks, and several long-sleeved layers will only benefit you on your winter golf outing. Layers may impact your swing, so be mindful that you aren’t over or under-compensating, which may lead to injury. 

Or if you’re one of those football fans who takes their shirt off at playoff games in the snow, I imagine you could do the same thing playing golf. Assuming the golf course allows you to play with no shirt on.

You’ll definitely want to break out your yellow golf balls if you’re playing in frosty conditions. You can find a great variety of golf balls at our locations, including the Srixon Divide golf balls, which feature a two-sided neon colorway that makes finding it in rain, sleet, snow or hail that much easier. 

Take lessons 

One of the biggest misconceptions about our fittings is that they double as a golf lesson. We don’t provide lessons but we can provide you with a perfect club that fits your current swing. That perfect club can help you progress even more quickly with your golf instructor’s help. 

Whether it’s at a range, a course, or another indoor facility, you can find lessons that will help get your golf game to a comfortable level. Say you really need to work on your driver swing (like I do) and you don’t want to get fit until your mind, spirit, and body are in the right place. You’ve got a couple of months before your buddies want to get out on the course, so now is the time! There are indoor facilities all over the place that can help you dial in the foundational improvements you need to hit the course at your peak next season.  

Read, Listen & Watch 

Say the conditions are just too cold and a blizzard rolls through; this doesn’t mean you can’t completely immerse yourself in the game of golf. 

Whether it’s reading this blog or watching our YouTube channel, we’ve got a plethora of golf equipment content ready for you! You can learn all about our fitting processes, golf terms, what the difference is between aftermarket and stock shafts as well as what great options we have on our walls for you in all of our locations. 

We also have the Fits With the Founder podcast, hosted by our founder Nick Sherburne. Alongside our Marketing Director and social media guru, Cassie Bausch, our podcast covers all of the top golf news and gets into some wacky hypotheticals about the golf world, with special guest interviews from some of the top names in golf! 

If you have room in your house, you may even be able to break out your fitted set and take a few swings and learn from an instructional video to maximize your swing before the weather warms up. If you don’t have the room, maybe just put your clubs in the corner of the room and stare at them until your swing becomes immaculate. 

There are also several Tour events that happen in the winter months, so it’ll be easy to keep up with your favorite pro golfers while you’re stuck inside. 

To book a fitting or to find more equipment content to keep you warm during the winter months, head to! 

Club Champion University: The Master Club Fitter Education Program

A Master’s Degree doesn’t just fall into anyone’s lap. It takes grueling study and masterful practical sessions to be able to call yourself the Master of anything.

That said, you don’t have to go back to college for this Master’s degree and you won’t even have to plead a case to Jedi Master Mace Windu.

All you have to do to get this club fitting Master’s Degree is to take a seat in Club Champion University (CCU).

The Curriculum

The road to becoming a Master Fitter begins at the Club Champion Headquarters in Willowbrook, IL. Once there, fitters and their fellow classmates begin a four-week training program constructed to make Master Fitters out of every single new hire, regardless of background.

CCU Professor and Master Fitter Brad Syslo

“There’s no hands-on training experience like it in the golf industry,” CCU Professor and Master Fitter Brad Syslo said. “We’ve built a program from the ground up and put together some of the best fitting knowledge in golf into a single program.”

With Syslo and our Founder/Dean of CCU, Nick Sherburne, at the helm, trainees learn the ins and outs of a Club Champion club fitting from over 50 combined years of club fitting experience. The two teach lessons, assign homework and allow the trainees to perform practicals and hands-on fittings in the Chicagoland stores.

“It’s one of, if not the most, intense fitting courses you can find,” said Sherburne. “We’ve teamed up with other minds to ensure that every fitter that comes through CCU earns the rank of Master.”

The Content

CCU has a textbook with over 200 pages of instructions and hypothetical examples of different fits. This textbook is paired with over 250 hours of online task portals that are tracked throughout the training process.

The bookwork provides a great foundation before each trainee is put to the test with practical sessions. Dispersed amongst multiple Chicagoland locations, each master-in-training gets hands-on experience with real golfers, conducting actual fittings with trainers observing in the bay. Trainees are also taught how to build and adjust clubs so they understand a customer’s golf club from the component stage all the way to the customer’s bag and beyond.

“Sometimes, you just have to run before you can walk,” Sherburne said. “The trainees are being supervised by Master Fitters during their first couple of rounds but after that, they’re expected to have grown from their training.”

Many of the fitters hired at Club Champion already have prior golf industry experience, but it isn’t required to become a Master Fitter. A familiarity with the golf industry is always preferred but passionate golfers with no previous experience can sometimes turn into the most effective fitters since they have a hunger for the process.

Included in the course is in-person presentations provided by OEM partners like TaylorMade, Mizuno, Edel, Bettinardi, and many more to ensure that every fitter knows the ins and outs of the current technology. Graduating from CCU is only step one!

The Graduation and Epilogue

After the four weeks are up and the fitter has completed their training and earned certifications from the OEM partners, it is time for them to officially graduate from Club Champion University as Master Fitters. The new class of Master Fitters are then sent to one of the many locations nationwide to help lower the scores of golfers everywhere.

But, unlike the usual graduation ceremony where you may have received a copy of Oh, the Places You’ll Go by Dr. Seuss and you’re sent off to live life, this Master’s Program has an Epilogue.

To ensure Club Champion fitters are consistently the most highly trained in the industry, they receive bi-weekly training so the process remains the same from coast-to-coast. The online portal they gain access to during training stays open so they can take recurrency exams and have all the up-to-date information on new products. This level of training is unmatched by any other golf club fitter you’ll find.

“As a PGA professional who has taught thousands of lessons and conducted hundreds of fits, it is impossible to reach your fitting potential without proper knowledge of the art,” Mike K. of our Owings Mills store said. “It was not until I started fitting for Club Champion that I realized the power of what we do here as fitters, CCU is game changing!”

Club fitting in general is game changing, but the steps Club Champion takes to make sure our Master Fitters match our process truly separates us from the rest of the pack.

To learn more or to book a fitting with one of our Master Fitters, head to

Beyond the Ball: Gifts for Golfers

It’s the most wonderful time of the year…again. If you’re like me and you constantly have to remind yourself that time itself is fleeting and 2021 flew by in a blink, here is your reminder: it’s the holiday season once again!

To ease you into the happiest and somehow simultaneously the most stressful season, we’ve compiled a list of our hottest products and deals to help you find the perfect golf gifts for your favorite playing partner.

Club Champion All-Inclusive Driver and Putter Fitting Experiences

We’d be remiss if we skipped the self-promotion but we truly think any golfer would love our all-in fitting + custom club packages. And you’ll love them, too: for the first time, we’re bundling the fitting experience and the custom-built club into one package for a flat fee. No guesswork, no worries.

Even better, the driver and putter bundles come in their own box so you can physically hand someone the gift of better golf (or stuff it in a stocking, leave it on their pillow — whatever floats your holiday boat).

The Driver Fitting Experience box contains a certificate good for a comprehensive 1.5 hour driver fitting session and a custom-built driver, along with a few small Club Champion surprises. All told, the VIP experience will run you $1,000 and will cover every aspect of a new boomstick for the golfer in your life.

The Putter Fitting Experience is the same idea but for your short stick. This box retails for $500 for a 1-hour SAM PuttLab putter fitting and a custom putter, which is an unbeatable value.

These gift box experiences are limited in number, so head to to jump on these opportunities before they’re gone!

Golf Balls

Many people don’t realize that we also carry all the top golf ball brands in the industry to help give you

the perfect fit, right down to the ball you use. Whether you’re a Titleist Pro V1 loyalist or need a dash of color with a Srixon Q-Star Tour Divide ball, we’ve got ‘em all!

You are able to walk into any of our stores right now and purchase golf balls. They are the icing on the cake for a perfect golf gift!

Golf Digest and SiriusXM Subscriptions

If you’re looking to ensure that your favorite golfer is always up-to-date on the golf world, subscriptions to Golf Digest or SiriusXM will tickle their fancy!

Golf Digest and PGA TOUR Radio on SiriusXM are two of the best sources out there to stay on top of Tour news and instruction. Plus, our founder Nick Sherburne and our fitters are frequently featured on both platforms so your favorite golfer can learn more about Club Champion while they catch the latest gab from the greens.


The holidays are a feel-good time of year. Why not feel good about giving a friend or loved one the gift of relaxed muscles and joints, and an even more relaxed golf game?

Club Champion is an official Therabody retailer and carries four versions of their revolutionary percussive therapy device, the Theragun. Club Champion carries the PRO, Elite, Prime and Mini and each version is ready to help relieve nagging pains and stiffness after a tough round. With varying speeds and interchangeable heads, a Theragun session before, during and after a round will maximize the body’s performance and recovery on and off the course.

After all, why not make the holidays more relaxed and comfortable for someone at home or on the golf course after all the stress holiday shopping provides!

Tickets to a PGA or LPGA Event

Obviously, the dead of winter seems like an odd time to purchase tickets to an outdoor event. But if you have the opportunity to gift someone tickets to a pro golf event, you’ll be ahead of the game — literally.

Tickets for select events can be purchased through the event websites and a schedule of events can be found on the PGA and LPGA sites.

Arccos Sensors

Tracking technology has truly revolutionized the golf game. With Arccos Sensors, you’ll be giving your favorite golfer a fastpass to the next generation of golf.

With Arccos Sensors, the next step beyond getting fit for clubs is now available at Club Champion. By inserting Arccos Sensors into golf clubs and using the companion smartphone app, golfers will have access to extensive data needed to improve their game and keep them consistent.

Club Champion Gift Card

A fitting is truly the gift that keeps on giving and a Club Champion gift card can give your favorite golfer that and much more!

A Club Champion gift card can be used to purchase both equipment and fittings at Club Champion. Your favorite golfer can get even more out of their gift card if they book a fitting with it in hand before 1/31/22 because the Club Champion winter fitting deal is ongoing!

At every Club Champion location across the country from now until 1/31/22, our fitting fees are 50% off with an equipment purchase of $500 or more! Plus, for those who missed Putter Fitting Month, putter fittings will receive 50% off their fitting fee with the purchase of any new putter.

For more information on any of our holiday gifts or the winter fitting deal, head to or shoot any questions or comments to Happy holidays, golfers!

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