Bridgestone Golf Unveils TOUR B JGR Clubs


Bridgestone, manufacturer of premium golf balls, clubs and accessories, unveils the next generation of its JGR club lines, available at select retailers and club fitters beginning October 8.

Designed to provide maximum performance for a variety of golfers, the TOUR B JGR collection consists of new driver, fairway wood, hybrid and iron models. PGA Tour stars Matt Kuchar and Brandt Snedeker replaced their previous drivers with the TOUR B JGR model earlier this summer.

“After my switch to the new TOUR B JGR, I’ve seen an increase in distance and a more consistent ball flight,” said Kuchar. “The change was a no-brainer.” Snedeker added, “I didn’t expect to make the switch so easily but when I compared the data on TrackMan, I was seeing three mph more ball speed and an extra six yards.” 

The JGR lines are also capable of helping mid-to-high handicappers improve their performance, thanks to several innovative features. The driver, fairway wood and hybrid models were engineered with Bridgestone’s Power Mill Face Design, producing low spin and stabilizing the ball at impact to increase quality compression time. Additionally, Boost Wave Crown technology creates internal and external channels that allow the crown to flex at impact, producing a higher initial launch as well as generating additional ball speed. 

In the driver, eight grams of external weight and twenty-five grams of internal weight promote a draw bias. Its Power Rib Sole keeps the sole of the driver rigid at impact for increased ball velocity. Variable face thickness in the fairway woods delivers greater distance on off-center strikes.

Two new JGR iron sets are also packed with innovation. The HF2 line is a forged, game-improvement cavity back set designed for mid-handicappers. Constructed with an ultra-thin face that promotes exceptional distance, the heads include a rubber polymer insert to enhance feel, reduce vibration and ensure crisp sound at impact. For higher handicap players, Bridgestone offers HF1 irons, featuring a thick, hollow-cavity design that provides easy launching distance in an extremely low CG forged head. Variable face thickness provides responsive feedback on contact across the face.

“Our JGR lines have built up a loyal following since the original launch in 2015. The new TOUR B JGR builds on that success by providing golfers with the combination of style and forgiveness.” says Zack Kupperbusch, Golf Club Marketing. “While our brand is commonly associated with the best golf balls in the world, JGR is an excellent example of how we’re bringing innovation to all corners of the industry.”

The following clubs offer left hand availability:

Driver: 9.5, 10.5

Fairway Woods: 3-wood (15 degree)

HF2 Irons: 5-AW

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