Titleist Introduces New Vokey Design SM7™ Wedges

Titleist Introduces New Vokey Design SM7™ Wedges

Bob Vokey and his R&D team continue to influence the future of wedge design with the introduction of the Titleist Vokey Spin Milled 7 wedges. Available beginning March 9, Vokey SM7™ wedges provide golfers the prospect for a better, more confident short game through advanced craftsmanship, technology and performance.

Vokey’s SM7™ models ushered in wedge innovation and performance through Progressive Center of Gravity (CG) design. These wedges provide increased shot versatility via expanded fitting options. Improved distance and trajectory control and more spin are achieved through several key advancements.

Developed in collaboration with the world’s best shot makers and six Tour-proven sole grinds: F, S, M, K, L, and the new D grind, allows golfers of all skill levels to be precisely fit for their swing type, shot making style, and course conditions. Vokey SM7™ offers the most complete selection of lofts, bounces, and grinds, with 23 different combinations.

F Grind: Full sole is designed primarily for full swings and shots hit with a square face. For that reason, F is the only grind available in the 46º-52º models. The 54°/56° F Grind is the most played sand wedge on the PGA Tour.

S Grind: Designed based on feedback from Steve Stricker, the S Grind is best for square faced shots with a touch more versatility than the F Grind. Simple mechanics are best with this wedge.

M Grind: The M Grind is designed for players that like to rotate the clubface open and shut to manufacture shots around the green.

D Grind: The D Grind offers high measured bounce with the crescent shape of the M Grind for shot making versatility.

K Grind: The highest bounce wedge in the lineup, the K Grind is the ultimate bunker weapon and the most forgiving wedge in the lineup.

L Grind: The L Grind features a narrow crescent shape allowing maximum greenside versatility, but is the least forgiving wedge in the lineup.

The SM7's progressive center of gravity improves trajectory and distance control while creating the best feeling Vokey wedges to date. Engineered using cutting-edge CAD technology, Progressive CG is visible technology on the back of the wedge. Advanced testing of SM6™ models showed an opportunity to enhance the CG locations within the SM7™. The Vokey R&D team pushed the locations even further, higher on the high lofts and lower on the low lofts, to produce a more consistent performance with noticeably better feel at impact.

Bob and his team identified the opportunity for an additional Spin Milled cutting process for plated wedges (Tour Chrome and Brushed Steel) as compared to the raw offerings (Jet Black and Raw). This improves upon Vokey’s groove cutting tolerances, resulting in a more precise cut by finish and more spin in the plated wedges. 100 percent inspected Spin Milled grooves, cut at even tighter tolerances, deliver greater spin, up to 100 RPM more spin on average. A proprietary heat treatment is applied to all Vokey SM7™ wedges, resulting in longer-lasting spin, adding to the life of the wedge.

SM7™ wedges are available in three finishes: Tour Chrome, Brushed Steel and Jet Black. Tour Chrome retains its popular bright chrome finish. The darker Brushed Steel is richer and slightly more polished while maintaining a non-glare finish in the playing position. The Raw Jet Black has been enhanced with black paint fill in the logos and graphics, inspired by requests received from the Tour.

With more than 35,000 custom hittable club head and shaft options, Club Champion will find the perfect clubs for you. Schedule a fitting to demo the Vokey SM7 wedge today! Call us at 888-340-782 or request an appointment online.