By Leonard Finkel
If new clubs meant you would drive the ball 20 yards longer and drop several strokes, would you reach for your credit card? According to a and Club Champion study, “Fitting Matters!” Based on the data and player interviews, it’s clear that correctly ﬁt clubs help golfers of all levels – “you can actually buy a better game with properly ﬁt clubs.” The study found golfers gained 22 yards oﬀ the tee, up to 15 yards with their irons and lowered their scores by an average of 3 strokes per round.
Club Champion is the #1 premium club ﬁtter and a highly regarded expert in the ﬁeld. Ranked by among the 100 best club ﬁtters year after year, they oﬀer more than 35,000 hittable head and shaft combinations, the best-trained master ﬁtters, nearly every brand in golf, plus unrivaled, in-house club building. I spoke with Club Champion founder, Nick Sherburne, who gave me three key tips on what you should look for when buying new equipment.
CHOOSE THE PROPER SHAFT
The industry has taught us that the head is the most important component of a golf club. However, the proper shaft is actually more important. The shaft powers the clubhead and is critical to how well the club performs. If your shaft doesn’t optimize your swing, then you’re not maximizing your clubhead. Buying the ideal club oﬀ the rack is almost impossible because there is no industry standard that deﬁnes an R, S, or X ﬂex shaft. The way to determine your best shaft/head combination is to use a skilled ﬁtter working with a launch monitor.
Club Champion begins all ﬁttings by evaluating the shaft, not only to determine the appropriate ﬂex, but also the proper shaft weight. They utilize a unique coupling system that allows you to combine any shaft and head together. Most ﬁtters use ﬁtting carts provided by club manufacturers that limit their ability to mix-and-match components across carts. Club Champion, on the other hand, oﬀers hundreds of shaft options, many not available from most other ﬁtters and retailers. “Club Champion is the #1 club ﬁtter, builder, and retailer of the best brands in golf. With over 35,000 head and shaft combinations, they will ﬁnd the perfect clubs for you.” DAVID LEADBETTER, WORLD-RENOWNED INSTRUCTOR
CHOOSE THE APPROPRIATE CLUBHEAD
All driver models have distinctive characteristics that aﬀect launch angle, spin rate and ball speed. Look for a clubhead that provides maximum distance, control and feel for your swing. Launch monitors identify which head and shaft combinations deliver the highest Smash Factor, ball speed and controlled spin.
Irons are even more complex because golfers need to choose between design features like oﬀset, leading edge, lie angle, weighting and varying degrees of cavity back, which all impact playability. These design elements can counter a fade, a hook or promote better and more consistent contact. That’s why it is so important for a ﬁtter to blend your swing characteristics with the correct components.
CHOOSE THE RIGHT SWINGWEIGHT
Often overlooked is swingweight, which is a measurement of weight distribution of the club. This impacts how your club feels when you swing it. With today’s widely variable shaft, clubhead and grip weights, getting the right swingweight is more important than ever. A heavier swingweight will make a shaft play looser; lighter makes it play stiﬀer. The key application of swingweight is matching clubs within a set. If your clubs aren’t properly matched, they will likely feel diﬀerent as you swing them. Club Champion is one of the few ﬁtters that emphasizes and checks for swingweight.
It is clear that buying clubs oﬀ the rack or at a demo day is not the best idea. In fact, world-renowned instructor David Leadbetter says, “It never ceases to amaze me that golfers buy clubs oﬀ-the-shelf and assume they are right for them. Whether you are an accomplished golfer or a casual one, getting a Club Champion club ﬁtting is one of the quickest ways to improve your game.”
Club Champion’s approach is unbiased; no speciﬁc vendor is promoted. The goal – ﬁnd the best combination of components to lower your scores. Club Champion will soon have 37 studios across the country. Don’t just buy clubs, buy guaranteed improvement. For more information, visit clubchampiongolf.com or call 888-893-5521.