Callaway MAVRIK: AI AT WORK

Callaway MAVRIK: AI AT WORK

Building on the popularity of its Epic Flash drivers, Callaway’s taken the use of artificial intelligence (AI) and machine learning to new levels with its Mavrik driver. Says Dave Neville, senior director of brand management at Callaway: “It's all about unconventional thinking and doing things in different ways than we've ever done before.”
 
With Mavrik, Callaway invested in a new and more powerful supercomputer which significantly advanced their understanding of artificial intelligence and machine learning. According to the company, they discovered how to make smarter and more wide-ranging performance improvements in the face and throughout the clubhead. These innovations are led by a new flash face architecture, with a thinner face and more expansive area that delivers faster ball speeds. The supercomputer operated for weeks, delivering thousands of virtual prototypes until it arrived at a completely new face architecture, designed specifically to work with the head of each distinct Mavrik driver.
 
The new designs required a stronger material to stand up to the stress of impact so FS2S titanium was used for the first time in a Callaway club face. It’s an exotic material that is remarkably strong and light, a full six grams lighter than traditional materials. These drivers also incorporate proven Callaway technologies including Jailbreak and a triaxial carbon crown. Jailbreak features two internal bars behind the face which connect the sole and crown to promote faster ball speeds. The triaxial carbon crown is significantly lighter than a titanium crown, allowing engineers to redistribute additional weight to raise the MOI and forgiveness.
 
The new standard driver features a cyclone aero shape, which differs drastically from Callaway’s recent head shapes. The cyclone is shallower from front to back, with a flatter crown and sole design that sweeps upward dramatically in the rear to create a markedly higher trailing edge. That’s how Callaway decreases the drag for increased club head speed. The head’s internal and external weighting includes a single, fixed five gram weight positioned at the sole’s back center to promote mid-level spin and a moderate draw bias.
 
The Sub Zero model offers a combination of low spin and high MOI. The slightly smaller (450 cc) head features two interchangeable screws in the front and back, 14 grams and two grams respectively to promote changes to launch angle and spin rate. It has a neutral ball flight bias and the lie angle is slightly flatter compared to the standard and Max versions.
 
The Max is designed for players who want a long, easy-to-hit driver with the ability to reduce slices off the tee. It has the largest footprint of the three models, boasts the highest MOI, is the easiest to launch and has the most draw bias capability. Max also incorporates two interchangeable weights, 14 grams and two grams, positioned in the sole near the heel and center back. Placing the heavier weight in the heel creates maximum draw bias. Installing it in the back delivers maximum MOI.

 


 

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