Club Champion Opening Eight New Locations In November

Club Champion Opening Eight New Locations In November

In a world where staples like Toys "R" Us and Payless ShoeSource are disappearing from store directories, the outlook for new brick and mortar business ventures seems bleak. More retailers are moving to an e-commerce model and even more are downsizing. Club Champion is bucking that trend, with eight new facilities opening in November. New state-of-the-art studios are coming to Richmond, Hartford, Louisville, Houston, Birmingham, Scottsdale, Grand Rapids and Omaha.
 
“We offer a service that every casual as well as serious golfer can benefit from,” said Nick Sherburne, Club Champion’s founder. “The only constant is that our customers want to improve and shoot lower scores. Our business model works because the service works — we can show measurable improvements for our customers, and that translates to happy golfers and a higher demand for what we do.”
 
Expanding from just eight locations six years ago, the company currently has 70 retail studios and is planning to open additional stores in 2020. Offering premium service and an unrivaled product selection, each store conducts an average of 500-1500 fittings per year, with many stores surpassing that. Our Tour-quality fitting experience is sought after by golfers of every skill level, and our fitting studios service most of the major golf markets in the country.
 
According to Club Champion CEO Joe Lee, “By 2015, we had proven our new store concept as well as the ability to open multiple locations in a market. It was time to roll out Club Champion nationally. We knew the concept worked and that there was measurable demand, so we’ve been opening new locations at an accelerated pace ever since.”
 
The typical studio footprint is approximately 3,000 square feet and includes a minimum of two fitting bays equipped with TrackMan launch monitors, a SAM PuttLab, a build shop and features an extensive equipment wall with more choices than any other retail chain. Lee says, “The shaft wall, coupled with our expert fitters, is where a lot of the magic happens.”
 
Club Champion’s brand agnostic approach has helped us succeed in a market that’s heavily influenced by brand advertisements. Because we focus on the golfer and not the manufacturer, we can give each customer a unique and informative experience that delivers real results on the course. A Golf Digest study found that eight out of nine Club Champion custom-fit golfers lowered their scores by as much as six strokes per round and added an average of 21 yards off the tee.
 
Equipment manufacturers hold back nothing with their praise for Club Champion. TaylorMade CEO David Abeles commented, “Club Champion truly is one of the most innovative club fitters in the business. They provide a consumer experience that is undeniably helpful for all golfers to play better.” Chuck Thiry (VP Strategic Partnerships – Cleveland Golf) says, “In our experience, Club Champion represents the finest in the art of club fitting and building. We are confident that Club Champion will fit, service and support the most discerning golfers at the highest possible levels.”
 
CEO Lee believes in the Club Champion method and the results it garners. “Other people sell golf clubs, we sell improvement,” he said. “We not only solve equipment problems, but we show and explain why each particular piece of equipment (shaft, head and grip) works for their unique swing.”

 


 

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