Golf Pride recently introduced its new Tour Velvet Plus4 grip. According to the company, more than 90 percent of Tour players build up their grips to promote a lighter grip pressure, which generates more power. The Tour Velvet Plus4 grips simulate the feel of four layers of extra tape, creating the larger lower-hand profile preferred by Tour players. This reduced taper fosters less tension in the hands, creating more fluidity and power throughout the swing.
In addition to the larger lower-hand profile, the reengineered grip optimizes high-performance materials while maintaining the iconic Tour Velvet feel. The grip maintains the recognized plus-sign texture with an increased dimple-to-surface ratio creating additional traction and enhanced durability. Their scientifically designed, moderate surface texture was created to pull moisture away from the grip’s surface to allow for more consistent traction.
“More than 80 percent of Tour players trust their games to Golf Pride, so we understand the preferences of the best players in the world better than anyone,” said Bruce Miller, product manager at Golf Pride. “Hands down, the most preferred grip that Tour players choose to play is the Tour Velvet. We have taken the most popular grip on Tour over the last two decades and tweaked it slightly based off insights from professionals on how they are customizing their performance equipment. Now all players can benefit from this design, while maintaining the trusted feel and performance they’re accustomed to in the Tour Velvet grip."