TaylorMade Golf introduced their all-new SIM Max and SIM Max OS irons. Featuring the company’s revolutionary speed bridge technology and Echo damping system, these irons provide explosive distance, enhanced sound and forged-like feel to the distance iron category.
Speed bridge is a mass efficient beam that spans across the cavity back of the iron, connecting the back bar to the topline. This shaping allows for improved stability in the upper face and supports the topline, preventing unwanted vibrations that can produce harsh feels associated with traditional distance irons. The increased rigidity in the topline and upper perimeter of the face delivers improved sound and feel while working in conjunction with a flexible speed pocket engineered for increased ball speed and distance.
The speed pocket in SIM Max and SIM Max OS stretches from heel to toe and completely disconnects the leading edge from the sole of the iron, creating a free-floating face. The collaborative technologies allow the face to hinge upon the topline for enhanced flexibility, more ball speed and greater forgiveness on shots struck below center.
Through further analysis, TaylorMade engineers were able to redesign the face and optimize the relationship between the stiffness in the speed bridge and the flexibility in the face. The result is a thinner, faster face with a larger sweet spot as compared to the company’s previous model.
Echo damping is the key to providing better feel without sacrificing performance. This uniquely shaped damper design stretches across the entire face using multiple contact points for accelerated vibration damping. This design is driven by vibration damping channels that wrap around the entire structure for effortless compression and allow the damper to efficiently compress at impact. It permits the material to disperse without inhibiting movement in the face.
The damping system and speed bridge work in unison to deliver forged-like feel. In company testing, SIM Max and Max OS consistently produced impact frequencies (the sound at impact that players interpret as feel) in line with those of forged-construction irons. Collectively, these technologies reduce unwanted vibrations at impact and allow golfers to get feedback on the strike — a performance characteristic commonly reserved for forged irons.
TaylorMade’s inverted cone technology is uniquely positioned in each SIM Max and SIM Max OS iron to increase the sweet spot and minimize the effects of common mis-hits. ICT is positioned in the center of the face on mid irons to deliver performance exactly where golfers need it the most. TaylorMade’s vast archive of club data shows that longer irons struck towards the toe have a greater tendency to miss to the right. With this in mind, engineers progressively positioned ICT towards the toe to generate a draw bias in the longer irons. It’s positioned the farthest toward the toe in the 4-iron.
Designed for golfers seeking all-around performance in a distance iron, SIM Max is built to deliver fast ball speeds, high launch and forgiveness. A lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for a super low CG. These features combine to make SIM Max TaylorMade’s core distance iron.
SIM Max OS is equipped with all the same technology that powers SIM Max but bundled into an oversized package with a taller face to increase stability and a wider sole for forgiving turf interaction. The chamfered sole design allows engineers to drive CG low and deep to promote easier launch and significant ball speed. Stronger lofts produce a more penetrating ball flight that makes SIM Max OS the longest iron in the current TaylorMade lineup.
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