TaylorMade SIM Driver: "Shape in Motion"

TaylorMade SIM Driver: "Shape in Motion"

SIM stands for “shape in motion” and refers to TaylorMade’s advanced shaping. An asymmetric sole design, raised crown/sole and a heavy steel weight positioned low and back at the rear of the club work in unison to improve forgiveness while also increasing clubhead speed.
 
With an enhanced inertia generator, SIM drivers rely on geometry to unlock performance barriers. A series of shape-inspired innovations work in unison to improve forgiveness while also increasing aerodynamics and clubhead speed at a critical stage – the last three feet of the swing prior to impact. At the Tour level, players commonly accelerate from 90mph to 120mph in that moment of truth. SIM drivers are engineered to improve aerodynamics, and thus clubhead speed, through this phase of the golf swing. This design also helps optimize launch conditions.
 
SIM, SIM Max and SIM Max D drivers feature a raised crown and sole to reduce drag and improve airflow through the swing. While this improves aerodynamics, it typically comes with a tradeoff in the form of higher CG. However, the SIM family of drivers counteract that with the inertia generator positioned low and back with a heavy steel weight at the rear of the club. This design element moves the CG very low, optimizing launch conditions and increasing MOI — delivering additional forgiveness.
 
“The history of driver design has been about prioritizing tradeoffs,” said Tomo Bystedt, TaylorMade’s Senior Director of Product Creation. “You could have great launch conditions, but poor forgiveness. You could have great forgiveness, but at the sacrifice of distance. You could have an aerodynamic shape, but with less than optimal launch conditions. But through the use of multi-material technology, we’ve developed a new shape that optimizes performance in all three areas. It’s forgiving, fast and promotes the ideal launch conditions.”
 
Fifth-generation carbon composite material, refined throughout the lifespan of the M series, was the key to unlocking a series of new geometric opportunities for TaylorMade engineers. By using carbon materials to construct the crown and sole paneling, designers saved a considerable amount of weight, which was redeployed low and back in the club. New for 2020 is an ultra-light weight chromium carbon crown with a chalk white topline that creates contrast with the black clubface to help frame the ball at address and improve alignment.
 
Geared for golfers seeking control, SIM is adjustable by +/- 20 yards right-to-left, via a sliding sole weight. For further personalization, the 2° loft sleeve allows for the adjustment of the loft, lie angle and face angle of the driver. The loft sleeve is available on all three models, while sliding weight technology is only offered in SIM.


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Here’s a brief synopsis of the differences in each model:

  • SIM allows the player who craves customization to optimize ball flight. It features a slightly smaller face than SIM Max and SIM Max D, appealing to players who place a premium on adjustability and control.
  • SIM Max is designed to deliver maximum forgiveness, positioning additional weight at the extreme rear of the club to further increase MOI, providing extra forgiveness and slightly higher launch conditions.
  • SIM Max D is engineered to help golfers avoid the right side of the course via a strategically placed heel-bias internal weight and divergent topline masking, which makes the driver appear more open at address, helping golfers close the face at impact. The draw-biased design promotes the highest launch and offers the largest, most forgiving face in the SIM lineup.

 


 

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