TaylorMade released their P•7TW irons, a premium players iron set designed and crafted in collaboration with Tiger Woods. These irons combine the minimalism of a precision forged muscle back blade-style iron with the technology and exactness of TaylorMade’s milled grind sole and tungsten weighting for flight control; and a unique feel specific to Tiger. “Consumers have never had the opportunity to play irons like mine…until now,” said Woods.
The design and creation of Tiger’s irons presented a significant challenge for the design team. TaylorMade’s team spent hundreds of hours testing, fine-tuning and creating nine design iterations to create the perfect set of irons for Tiger. When players look down at each individual iron, they’re looking at the culmination of every range session, event, victory and Major championship from Tiger’s illustrious career.
P•7TW irons were not crafted as a set. Each head has been individually and meticulously engineered to meet the highest of performance demands. TaylorMade’s R&D and product creation teams studied decades worth of club specifications and worked directly with Tiger to refine every sole, contour and groove. With an emphasis on precise trajectory control, workability and smooth turf interaction, each iron has been meticulously shaped to meet Tiger’s discerning eye. Each iron utilizes many of the same design elements such as blade lengths, face height, CG progression, sole geometry, score lines and tungsten weighting that Tiger himself has in the bag.
In the past, Tiger would need up to eight identical hand-crafted builds of each iron in order to find just one that he could put in play. Now, utilizing the same machining process used for TaylorMade’s milled grind and Hi-Toe wedges, P•7TW irons feature fully milled soles (for the first time ever in a TaylorMade iron) to eliminate variations, ensuring absolute precision in every individual piece. “It's no longer necessary to try to blend a set together from 50 different clubs; we’re able to replicate each one with consistency, from club to club, set to set, every single time,” Woods concluded.
Tiger uses precise amounts of tungsten weighting behind the sweet spot of his irons to improve their feel and performance. In golf, tungsten is typically used to achieve a specific CG location. By optimally placing tungsten within the head of these irons, each club delivers a unique blend of feel, flight and control for Tiger to play his best. Now the same technology is available to all golfers.
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